A Little Bit About Us...


In 2011, the creators of Key Branding Labs founded a company called CommuniKey, with the mission to create an engaging membership program that connects local businesses with local patrons through an interactive mobile and social platform.

After consulting with hundreds of local businesses, like yourself, Key Branding Labs was launched specifically to tackle the challenges that your business may be facing when it comes to digital marketing; social media management/ad placement, web development, video production, email marketing, and overall digital strategy.

We know what it's like to own and operate a small business and how strapped for time you can be, especially in unfamiliar territory. That's why we make things easy for you. We take the time to sit down and develop a comprehensive strategy that is unique to your businesses, create content and then manage your platforms. Leaving you with more time to devote to what you know best and feel at ease that your brand is headed in the right direction.



Adam Sabol
Social Media Guru

Adam has 5+ years experience in brand management, with a focus on social media marketing and overall brand strategy. Adam graduated from Binghamton University's School of Management and lives in Endicott, NY. 

Jim Orband
Creative Ninja

Jim has a passion for crafting unique and engaging content. He has over 5 years experience working in marketing at larger corporations in addition to start-ups. Like Adam, Jim graduated from Binghamton University's School of Management and he resides in Binghamton, NY.

David Simel
Tech Dude

Dave has held positions with numerous start-ups across the North East. Dave specializes in customer engagement and insights and is an expert in HTML and Ruby on Rails. Dave also graduated from Binghamton University and he currently resides in Boston, MA.

Open Positions

Social Strategist

We're looking for someone to join our growing social media division who has a passion for story-telling and local business.



  • Bachelors Degree in Business, Marketing, Graphic Design or Related Field
  • Expereience with social media marketing/advertising 
  • Motivated and able to work in a fast-paced start-up environment


Name *